cou cou mae

my curated vintage apparel store online.

cou cou mae is my first ever slow-paced online curated vintage shop i started from scratch. its brand name is derived from my pets—pocoyo (coco) & mae into cou cou mae! i decided to start this brand to spread awareness on the beauty of slow-paced quality vintage clothing, in hopes to bring light to them instead of fast fashion.

the apparel are carefully sourced & curated from my travels all over the world: japan, london, new york city & singapore. i aim to promote vintage wear to consumers and the beauty of secondhand apparel.

click on icons to view / shop all on our instagram, depop & carousell !

logo

i used my lip print and scanned it!

so far i have yet to create my brand type logo, tagline, etc but everything is still in a process of experimentation and fun.

i love to analyse and learn about the current fashion trends, themes, aesthetics and input them to my brand to attract the right target audience .

my first campaign (some photos)

creative direction / vision by me

all looks styled by me

photos shot by me & my best friend, ashley

photos edited by me

models were me & ashley

outtakes!

check out our instagram @coucoumae____

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