content creation

my fashion content creation work at central saint martins

me, abigail & sophia were in charge of the central saint martin’s fashion summer study abroad instagram account. our concept was ‘beef’, hence we decided to brand the social media in a slick beef way!

check out our full instagram:

helped set up & organised the runway

lookbook prep—assisting in the preparation of the lookbook before the runway, arranging the orders of the runway looks depending on concept mood & style

behind the scenes—i was in charge of posting on social media before and after the runway, hence i had to go around taking content for @csmgotbeef instagram

fashion communication team! 🙂

internship —2022

During my internship, I was placed at SABRINAGOH, a forward-thinking contemporary fashion brand in Singapore. I was placed into the digital marketing and content creation sector.

My role mainly involves creating social media content, designing lookbooks, fashion photography, assisting & planning shoots, videography and editing. My additional roles include doing copywriting, styling, helping to model for the product, going location scouting and doing newsletters for the company email.

here are some of my works:

card design

gift card packaging design

the ‘BIOPHILIA’ collection campaign look book design

layout & design conceptualised by me

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